News & Trends

Live streaming has become an essential tool for connecting with audiences in real time, whether for events, education, or entertainment. But what does it take to create a professional, engaging stream that keeps viewers coming back? In our recent Broadcast AV Power Hour, we invited two industry experts—David Maldow of Let’s Do Video and Matt Morgan of Ross Video—to share their insights on building and maintaining successful streaming studios.

Why Live Streaming Matters

Streaming isn’t just about hitting “Go Live.” It’s about creating an experience that resonates with your audience. From the technical setup to the content strategy, every detail matters. As David and Matt emphasized, the goal is to deliver a stream that feels polished, reliable, and worth watching.

Key Takeaways from the Webinar

Here are some practical tips they shared for anyone looking to start or improve their live streaming setup:

1. Start Small and Scale Up

You don’t need a fully equipped studio to begin. Use what you have—whether it’s a webcam, a basic microphone, or a simple backdrop—and build from there. The most important thing is to start creating.

2. Content Is King

Your stream is only as compelling as the content you deliver. Know your audience, define your goals, and craft stories that matter. A well-planned content strategy will keep viewers engaged and coming back for more.

3. Prioritize Audio Quality

Poor audio can ruin even the most visually stunning stream. Invest in a good microphone and ensure your sound is clear and consistent. Viewers will forgive minor video issues, but bad audio is a dealbreaker.

4. Plan for Reliability

Preparation is everything. Test your setup before going live, and build in redundancy—whether that’s backup internet, spare cables, or an alternate streaming device. These safeguards can prevent small hiccups from becoming major disruptions.

5. Review and Improve

After each stream, take time to review the recording. What worked well? Where did things go wrong? Continuous improvement is key to growing your audience and refining your production.

Watch the Full Webinar

Want to dive deeper into these strategies? Check out the full session: Broadcast AV Power Hour: Live Streaming in Action.