News & Trends

You’ve heard it before: when it comes to digital signage, content is king. But what does it take to create content that truly grabs attention, sparks engagement, and drives results? In our recent D=SIGN Power Hour, Samantha Powell of AVIXA sat down with Amedeo DiVirgilio of Telecine, Tomer Mann of 22Miles, and Jim Nista of Motv Experiential to share best practices and proven techniques for success.

Here are some of the key insights from the discussion:

• Form Follows Function: Start with your goals. Who is your audience, and what actions do you want them to take? Define purpose before design.
• API Drives Content: Integrated, automated content powered by real-time data keeps screens fresh and relevant.
• Location Matters: Hardware placement impacts visibility and engagement. Ensure screens are at eye level, bright enough for the environment, and built to withstand the elements.
• AI is a Game Changer: Artificial intelligence can accelerate content creation, but human oversight is essential to maintain accuracy and avoid “hallucinations.”
• Make the Journey Meaningful: Design content that creates a purposeful, engaging experience for your audience.
• Plan for Growth: Choose an ecosystem—hardware, software, and workflows—that meets today’s needs and scales for the future.
  

Watch the full conversation here: Content is King: Winning Strategies for Digital Signage Success.